Anyone who has searched for houses or rental properties knows that deciphering the listings is more of an art than a science. While "cozy" can be "quaint," it usually means the place is too small for a big-screen TV.
If you are planning to sell your home Zillow.com has identified many keywords that can either help your listing stand out or hinder your efforts.
Words that sell
- Remodel - Recent work is worth detailing for buyers.
- Stainless (also Granite, Tile, Pergola) - Mention features that convey upgrades and those not found in all homes.
- Landscaped - Your yard is just as valuable to describe as your house.
- Spotless - Especially in lower-priced homes, cleanliness is a plus.
- Basketball (also home theatre, dog room, rain garden) - Be specific if a truly unique feature sets the property apart.
Words to avoid
- Potential - Buyers may think the house isn't finished.
- Bargain - Price the home right and there is no need to elaborate.
- Investment (or Investor) - Terms that tell buyers the house is cheap or suitable to flip (quickly fix and sell).
- Nice - Generic words add no value.
- Fixer (or TLC) - Most buyers prefer move-in ready.