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Word to the Wise: Watch for These Terms in Home Listings

Anyone who has searched for houses or rental properties knows that deciphering the listings is more of an art than a science. While "cozy" can be "quaint," it usually means the place is too small for a big-screen TV.

word-to-the-wise-watch-for-these-termsIf you are planning to sell your home Zillow.com has identified many keywords that can either help your listing stand out or hinder your efforts.

Words that sell

  • Remodel - Recent work is worth detailing for buyers.

  • Stainless (also Granite, Tile, Pergola) - Mention features that convey upgrades and those not found in all homes.

  • Landscaped - Your yard is just as valuable to describe as your house.

  • Spotless - Especially in lower-priced homes, cleanliness is a plus.

  • Basketball (also home theatre, dog room, rain garden) - Be specific if a truly unique feature sets the property apart.

Words to avoid

  • PotentialBuyers may think the house isn't finished.

  • BargainPrice the home right and there is no need to elaborate.

  • Investment (or Investor)Terms that tell buyers the house is cheap or suitable to flip (quickly fix and sell).

  • NiceGeneric words add no value.

  • Fixer (or TLC)Most buyers prefer move-in ready.

 

Topics: Home Buying & Selling

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